THE BABY EINSTEIN COMPANY PARTNERS WITH MARLEE MATLIN ON
THE RELEASE OF ITS NEWEST LANGUAGE TITLE,
BABY WORDSWORTH™
Leading Infant Brand and Academy Award Winning Actress Create
Video Exposing Little Ones to
Various Forms of Communication
BURBANK, Calif. (February 20, 2005) – The Baby Einstein Company, parents’ number one choice for infant
videos, announces the release of Baby Wordsworth™, an innovative new title created to expose children to
first words and the idea that communication can take various forms. Hosted by classic Baby Einstein™
puppets, the title includes a special guest appearance by Marlee Matlin, Academy Award Winning actress,
who introduces little ones to the concept of language, including verbal, written and sign. Scheduled to launch
July 19, 2005, Baby Wordsworth is the first title in the award-winning Baby Einstein DVD collection to be
offered with closed captions, and is an interactive way to explore, discover and communicate with babies
and toddlers.
At nine months of age, babies begin exploring ways to communicate and Baby Wordsworth provides
interactive and meaningful exposure to multiple forms of communication, including non-verbal
communication. Baby Wordsworth introduces little ones to 25 different words from five different rooms of
the house. Tapping into a baby’s natural curiosity about the everyday objects they see in their home -- from
the kitchen table and living room window to their favorite teddy bear and ball -- Baby Wordsworth takes
parents and children on an adventure through the kitchen, yard, living room, playroom and bedroom. In each
room, little ones are exposed to various representations of the specific word being introduced – first the
written word is shown, followed by Marlee signing the word, then the word is said out loud for little ones to
hear. Baby Wordsworth also incorporates the core elements that make the award-winning Baby Einstein
video collection so unique, including classical music, realworld images and engaging puppet shows.
“As a mother of four children, I know how wonderful it is to spend time with your baby and see them
discover the world around them,” said Marlee Matlin. “By partnering with Baby Einstein, we knew we could
bring to life the idea of non-verbal communication to many parents and children. All children, whether hearing
impaired or not, will enjoy this title as a way to discover first words and different ways to communicate.
Working with the company has been wonderful because they understand what is appropriate for little ones
and how to create engaging products that encourage parents to spend time discovering the wonders of the
world with their children.”
In addition to being featured throughout the video, Marlee Matlin hosts the Baby Wordsworth DVD
bonus features including Marlee signing the alphabet in American Sign Language, a chapter with common
phrases in sign language, and various story telling features. The sign language featured throughout Baby
Wordsworth is a combination of American Sign Language and other hand gestures to communicate
concepts and words. As with every Baby Einstein DVD, Baby Wordsworth features multi-language viewing
options including French, English and Spanish.
Recommended for little ones nine months and older, Baby Wordsworth is the 18th VHS/DVD title from
The Baby Einstein Company, the award-winning creator of the infant developmental media category and
bestselling brand of videos for infants and toddlers, from birth. The Baby Einstein Company is the number one
selling infant media brand in the United States. Available at major retailers, the VHS is $14.99 and the DVD is
$19.99 suggested retail price.
About The Baby Einstein Company
The Baby Einstein Company, LLC, is the award-winning creator of the infant developmental media category.
The company is famous for its best-selling Baby Einstein™ brand of videos, books, music CDs and toys
specifically designed for babies and toddlers, from birth. Little Einsteins™, debuting in 2005, is the
company’s newest venture, specifically created for the preschool market. Headquartered in Glendale, CA,
The Baby Einstein Company is a subsidiary of The Walt Disney Company. For more information, visit www.
babyeinstein.com or www.littleeinsteins.com.
© 2005 The Baby Einstein Company, LLC. All Rights Reserved. Baby Einstein, Little Einsteins, Baby
Wordsworth and the Boy’s Head logo are trademarks of The Baby Einstein Company, LLC. All Rights
Reserved. EINSTEIN and ALBERT EINSTEIN are trademarks of The Hebrew University of Jerusalem. All Rights
Reserved. www.albert-einstein.org.
© Buena Vista Home Entertainment, Inc.
© 2004 St. Louis Movie Review Weekly. All rights reserved, except where indicated.
All movie titles, pictures, etc...are the property of their respective studios.
All movie titles, pictures, etc...are the property of their respective studios.
| ST. LOUIS MOVIE REVIEW WEEKLY Brenda S. Ladd & Mary K. Morgan |
